La Samiaja opts for an innovative, clear and simple design, which reflects our ideals. The word “branding”, a term that has become increasingly common, relates to the visual construction of a brand, highlighting the main qualities and values that a company wants to display. It was clear to us at Samiaja that we wanted to portray an image of life in the field and everything it entails, synonymous with the work we put into the development of our rural areas. We transmitted these ideas to our designers, who surprised us with the unique image identity that represents us today. This irregular, intertwining and labyrinth-like image represents the 100-year-old Samiaja farmhouse, surrounded by the outline of the Peña de los Enamorados.